This determines the order in which ads appear on a page.Īudience: Also known as remarketing lists, audiences are groups of people you would like to exclude from targeting in your remarketing ad campaigns. Pos.), this AdWords metric shows how your ad ranks against other ads.
#Adwords editor quality score Offline#
Each ad campaign contains one or more ad groups.Īd Extensions: A feature that allows you to display extra information about your business in your ads, such as address, phone number, additional site links, reviews, product images and more.Īd Rank: Calculate by your bid amount and Quality Score, ad rank is a value determined by Google that determines the position and location on a page where your ads are shown.ĪdSense: A Google program wherein website owners are paid for showing relevant AdWords ads on their site.ĪdWords API: This Application Programming Interface allows advertisers to interact with and edit their AdWords account through applications they create.ĪdWords Editor: A free tool that allows you to manage your AdWords account offline and make large-scale changes at one time.Īverage Position: Or (Avg. You can have one or multiple ad campaigns.Īd Group: A set of keywords, ads, bids, placements and targeting methods. This AdWords glossary contains some of the most common Google AdWords terms and PPC definitions.Īd Campaign: A set of ad groups that contain ads, keywords and bids.
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